- client convenience
- increased sales
- less bank runs
- guaranteed payment at time of service (clients may not carry cash or checks, but they always have a card)
- learning processing app/software
- processing fees
- one to two day deposit delay
I think choosing not to accept credit cards can deter potential clients. I recommended a friend of mine to a client and his second question (after asking her location) was, “Does she take credit cards?” In my experience, the increase in sales
far outweighs the deductible business expense of processing fees (last month, processing fees accounted for 10% of my total expenses). Flexible spending accounts (FSA’s) offered by employers are basically a prepaid debit card, which creates a whole new marketing strategy. I use CellCharge to process credit cards because it’s an ABMP affiliate, but there are numerous options that allow you to accept credit and debit cards on a mobile device (goodbye expensive terminals!).
Of course, not everyone wants to pay for massage with plastic, so I also accept cash and checks. A hard lesson I learned early on is to ALWAYS have change for cash-paying clients. A client paid in cash and I owed him $10. He didn’t offer it as a tip and I didn’t have change. The tanning salon I rented space from didn’t have change either (obviously, most of their clients were using credit cards). I told him he could apply it as a credit to his next session, and even sent him a few postcards reminding him of that (in hindsight, I should have mailed him a check). I never saw him again. Now I ALWAYS have $50 in change on hand (ones, fives and tens) just in case.
I don’t have many clients who use PayPal, but it’s a nice option to have in case they forget their wallet or want to “pay online.” The only requirements are that they have a PayPal account and know my email address. Payment goes to my PayPal account, which I then transfer to my bank account (this can take up to five business days and has processing fees).
I believe (I just got a Bill Envall déjà vu) paying for massage should be as easy as possible. I offer a service that improves my clients’ lives, so why would I make paying for it a hassle? After all, I can’t create a massage practice that I love without them!
What payment options do you offer and how are they working? Please share your experience in the comments. Thank you!