WARNING: This blog post contains humor that may be considered in poor taste. Reader discretion is advised.
I had been in business for a year when I moved into a new office. Shortly after, two young men showed up one Friday evening as I was getting ready to leave. My intuition told me they were looking for more than just massages. I told them we were closed (which surprised them), gave them each my card while telling them we offered massage by appointment only (in hindsight, maybe not the best idea, but they already knew my location) and they left.
The following week, I received a call early Friday afternoon (what was it about Fridays?). The caller said he was in the parking lot but wasn’t sure which building I was in. I asked if he had an appointment and he said he didn’t. I told him an appointment was required and we concluded our conversation without him booking. Again, I had a suspicion that he wanted more than therapeutic massage services.
Why were these people contacting me? After some thought, I came up with a possibility. The tagline for my business was, “The only happy ending you’ll get is an end to your pain.” I thought it was quite clever and often got a smile from those who read it on my business card. I had it on all my printed materials and of course, my website.
The questionable clients I encountered that week had accents, indicating that English was not their first language. I think they were Googling “happy ending” and my website came up. Whether they actually read anything on the site or not, they most likely would not have realized that my tagline was a joke. In my last post, I talked about SEO strategies for getting to page one of Google. Here was proof that those tactics had worked, unfortunately in this case for an undesirable search.
I removed that text from my site and the sketchy contacts stopped immediately (thank goodness!). As long as there are “providers” offering sexual services, massage therapy will be associated with them by some patrons. Regardless, here was proof that my website was becoming more visible, ultimately a benefit to growing a practice that I love!
What experience have you had with clients who mistook your practice for something else? Please share in the comments. Thank you!
Booked and Busy subscribers have exclusive access to the Booked and Busy Bonus Room on Facebook. This free group provides checklists, templates, guides and videos to get and keep more clients so you can make more money while helping more people!