What Didn’t You Learn in Massage School?

I’m SO excited to share these tips with you! I reached out to other massage therapists, writers and educators and asked them this question: What didn’t you learn in massage school that your wish you had? A good percentage of the initial responses said they wished they had learned more about marketing and what it takes to have a successful massage business, so I asked them to submit their best marketing tip. Here’s the list!

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susan-millerSusan L. Miller, Susan Miller Health Concepts LLC

It’s so important to treat each customer like gold. Your list is gold. I always call new clients the day after they have a massage and ask how they are feeling. After they report back I suggest they come in for another massage to get the cumulative effects and book them while I have them on the phone. NO texting! It’s much more personal to call.

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Gael Wood LMT, Gael Wood Massage and Spa Successgael-wood

Be consistent, market your business everyday, and it will pay off!

 

 

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elefteria-mantzorouElefteria Mantzorou, Flow Wellness & Training

In the beginning, you are expected to do harder work. Coupons and offers are a great way to get you started. When people are not familiar with a business and/or a business does not have reviews, offering your services at a highly discounted price is a good idea. Be sure to offer “the real thing” and not a “discounted” quality of services.

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Brenda Blakesley, Southwest Ashiatsu Massage & Bodywork Academy

I wish I had learned more about equipment! Regardless of Ashiatsu, I wish I’d had more information about how the more hours you work, the more years you want to work, you need to have a table that supports that since client size varies so much.

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carol-wileyCarol Wiley, Aromatherapy and Massage

My best tip is build an effective website.

 

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Sara Newberry LMT, Sole Shine Massagesara-newberry

As far as marketing goes, face time is super important. Getting out of the massage room and into the community has really helped me.

 

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jennie-hastingsJennie Hastings, The Inspired Massage Therapist

I wish that in my massage training I had learned how important a strong financial mindset is to being a successful massage therapist. I was not taught to think of massage as a financially successful career. In fact, I remember one of my teachers in our brief business training class said that the best way to get health benefits as a massage therapist is to marry someone who has a good job. Can you imagine what this does to a person’s mindset? Basically she was saying that we should not believe that we will be successful enough to buy our own health insurance. She modeled a very harmful financial mindset, and because she was our teacher, we believed her.

In order to be successful it is imperative that we BELIEVE we can be successful. Without the belief in our own success, we are guaranteed to never find it.

Marketing is important. Getting out in front of people and spreading our message of health is important. The best marketing tip I can give is believe in yourself and believe in what you do. Let this internal conviction of the power of touch to heal lives and your ability to do it well exude from you in every interaction you have. Most buying decisions are based on emotion. When people can feel your confidence and power they will be drawn to you, they will want you to touch them, they will bring their own belief in your abilities to the table and help create a great healing experience for themselves.

Jennie Hastings is a board-certified massage therapist in practice since 2004, and a columnist for Massage & Bodywork magazine where she writes about Mindful Money and Savvy Selfcare. She is also the author of the book The Inspired Massage Therapist.

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Cath Cox, cathcox.comheadshot

I wish I had learned more about communication with clients in massage school, specifically during treatment. Throughout my entire education, my classmates and I would check in with each other by saying, “Is that ok?” After working for several years I realized I wasn’t getting the information I needed asking that question. What exactly is ok? Does it mean the work feels effective, that the client wants something else but is uncomfortable saying that, or that the massage is just mediocre? Now I ask questions like, “How does that feel?” “Does that feel adequate?” “Would you like me to stay here or move on?” If a client happens to say, “It’s ok.”, I ask them what that means. I know my clients are getting the work they need and want because they’re telling me what that is.

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eowyn-promo-image-2-400-x-400Eowyn Levene, The Focused Practitioner

  • Keep an extra jar of organic coconut oil in the office as a quick and easy snack to get you through a long day.  Eat it with some dried fruit to make it less…oily!
  • You can do deep forearm massage for your own arms and hands between clients to keep you in tip top shape.
  • Even 10 minutes of daily morning meditation – followed by reviewing your goals – will set you up for the most productive and focused work days.
  • Other massage therapists will be crucial to the stability and health of your private practice.  Make good friends and colleagues!

Eowyn Levene supports herself 100% through the successful practice she built from the ground up.  Her goal is to help massage therapists thrive in their first year of private practice. She started The Focused Practitioner to provide tools, resources and guidance to those just finishing massage school or dreaming of starting their own massage practice.  Stay in the loop, and keep an eye out for very useful things.

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Jamie Johnston, The Massage Therapist Development Center jamie-johnston

Something I learned since leaving school is that I shouldn’t have listened to all the rumors in school. Some teachers had different ideas about what should and shouldn’t be done as far as marketing. I was told to never deal with lawyers on a referral basis as I would never get paid, or they would try and negotiate to get a lesser price. Yet working with a lawyer has been a great experience for me. So go and try your own thing and see if it works with any kind of marketing.

One thing I see that drives me nuts is with the advent of online booking, new therapists aren’t showing up to work unless they’re booked. If you’re on the schedule, show up to work. People will phone in expecting you to be there if the schedule says you’re available. Show up to work, answer phones, answer emails, be present in your clinic. You never know who is going to call in and need a treatment that day and if you’re not there, they aren’t booking in with you.

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No curriculum can fully prepare its graduates, and massage training is no different. Experience is the best teacher. My sincere gratitude goes to the dedicated contributors to this post for sharing their expertise. May their valuable input help you create a practice that you love!

What do you wish you had learned in massage school that you didn’t? Please share in the comments. If your answer is marketing related, please share your best marketing tip. Thank you!

About deepheeling

I'm an Ashiatsu barefoot deep tissue massage specialist dedicated to sharing my journey to creating a successful business that I love!
This entry was posted in Business Practices, Collaborations, Marketing, Money, Web Design. Bookmark the permalink.

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