In this past year of writing the blog, my practice has risen to new levels. The cash flow and tax payment inconsistencies that have plagued me from the beginning are over! Most of my triumphs came from going against traditional wisdom and standard massage therapy business advice. What I’ve discovered is that when my intention is clear, the answers show up (usually from within). I’m sharing the stories that best represent how I’ve gotten past these obstacles so that my experience can ease the growing pains in your business.
It had become obvious I needed to update my cancellation policy. I was conflicted about making it too rigid, not because I don’t value my time but because life happens and I wanted to accommodate that without being taken advantage of. The solution I came up with has virtually eliminated lost income from short-notice cancellations and strengthened my client relationships.
I had offered discounted packages as an incentive to visit frequently since January 2014. Most of my regular clients purchased them. Sadly, I just couldn’t get a handle on my cash flow using that system, and I was doubting my ability to make my practice work for me while meeting clients where they are. Switching to a pay-as-you-go membership has made me more money and eliminated my cash flow problems without sacrificing client satisfaction. Sweet!
Knowing what marketing activities are actually bringing in clients is what makes a marketing plan effective. This simple process keeps me from wasting time and money on things that aren’t working. Since writing about it, I’ve added a template to streamline the process even further. This post is also the debut of the blogcast (for those who would rather listen than read). It’s a little passion project that I anticipate will be sweeping the blogging community any day now. 🙂
So many truths about my business were reflected in my tax management (or lack thereof). This has been my greatest challenge by far since 2015 when my income from my practice really took off. Now, I have a system in place that will keep me caught up and worry-free going forward. There’s a tax prep checklist and email sequence bonus at the end to take your taxes from to-do to done!
On the email sign up forms to subscribe to the blog and get the various resources offered within it, I ask what your biggest marketing/business challenge is. The overwhelmingly most popular answer is getting and keeping clients. No matter how much marketing we do outside of our treatment rooms, it’s what happens while clients are with us that builds our businesses. In addition to the five strategies included here, you can get a free guide to turn more new clients into regulars that’s full of no-cost ideas to provide an exceptional client experience.
The road to get where I am has been a wonderful adventure. I wouldn’t have it any other way. I’m grateful that you’re sharing the journey with me and truly humbled by your support as I continue to grow a practice that I love!
Which post(s) from the last year have inspired you or brought you success? If you don’t see a comment box below, please click the Leave a comment/comments link to share. Thank you!
I’m unveiling a whole new Booked and Busy in 90 Days™ program to better serve different kinds of business owners who want fill their practices faster!