Category Archives: Business Practices

Why Clients Don’t Come Back (and How to Change That)

LISTEN TO BLOGCAST There are lots of reasons new clients don’t come back. Sometimes, our personalities simply don’t mesh. There’s not much we can do about that. However, there are many things we can do that increase the chances that … Continue reading

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How Sick Is Too Sick To Work?

LISTEN TO BLOGCAST A couple of months ago, I read a post from one of my favorite bloggers sharing her philosophy about not working when she’s sick. The main point of the post was the importance of having some cash … Continue reading

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What’s Your Biggest Practice-Building Mistake?

LISTEN TO PODCAST We all make mistakes. Often, they lead to valuable lessons. Since I can only share so many experiences to make your massage business journey easier, I’ve enlisted the help of these wise and generous massage therapists, educators, … Continue reading

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To Discount or Not To Discount

LISTEN TO BLOGCAST The topic of discounting massage services has come up recently in a couple of Facebook groups I’m a member of (Massage Success Group being one of them). It seems there are two main camps: those who never … Continue reading

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Why Cost Per Client Doesn’t Matter

LISTEN TO BLOGCAST If you’ve ever questioned my business philosophy, this may be another one of those times. One of my clients who is also a massage therapist asked me if I knew my cost per client. My answer was … Continue reading

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Where Are Your Clients Coming From?

LISTEN TO BLOGCAST I’m more of a New Year’s reflection than resolution kind of person. When it comes to my business, I like to review the past year and look for what worked, what didn’t and what I can do differently before setting … Continue reading

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Do You Need a Loyalty Program?

Having consistent clients keeps you busy and protects your income from fluctuating. Using incentives to get clients to book more often is an excellent way to build a practice (in my experience). Whether or not you need to incorporate a … Continue reading

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