Category Archives: Business Practices

Not All Cancellations Are Created Equal

LISTEN TO BLOGCAST Cancellations suck, especially when they happen with too little notice to fill them. Often, this is the case when clients are sick. So what’s the best policy for cancellations due to illness? Most of the advise I’ve … Continue reading

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Crashing a Perfect Massage Space

LISTEN TO BLOGCAST I’ve been keeping a secret. For the past year, my practice has been under siege by a seemingly uncontrollable conflict of interest. This has made me sad, angry, hopeless, optimistic, frustrated, and in the end, totally bewildered … Continue reading

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Which Modalities Get the Most Clients?

LISTEN TO BLOGCAST In the beginning of every massage practice (and along the way), there’s a decision to be made. What services and modalities will be on the menu? This decision says so much about us and yet, we often … Continue reading

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5 Business Beliefs That Keep Us Stuck

LISTEN TO BLOGCAST Our beliefs are an integral part of who we are. We make all of our decisions based on them, whether or not those beliefs truly support our growth as people and business owners. Most of our beliefs … Continue reading

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8 Ways to Provide an Exceptional Client Experience

LISTEN TO BLOGCAST Getting and keeping clients is by far the greatest challenge massage therapists express about their practices. Seeing clients only once will not create a thriving, sustainable business. We have to bring them back often to make our … Continue reading

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Second Year Success Stories

LISTEN TO BLOGCAST In this past year of writing the blog, my practice has risen to new levels. The cash flow and tax payment inconsistencies that have plagued me from the beginning are over! Most of my triumphs came from going against … Continue reading

Posted in Boundaries, Business Practices, Client Experience, Marketing, Money, Pricing, Taxes | Tagged , , , , , , | 2 Comments

How to Get and Keep More Clients

LISTEN TO BLOGCAST Getting and keeping clients isn’t rocket science. It’s really more of a social science because it’s like hosting a party (or several short parties per day). So what makes a party so exceptional that people will remember … Continue reading

Posted in Business Practices, Client Experience, Marketing | Tagged , , , | 2 Comments