Category Archives: Marketing

Getting Seen on Facebook for Free

LISTEN TO BLOGCAST Ah, Facebook. I resisted using it for my business until 2015. Unfortunately, I missed out on the golden age of free, wide-spread distribution of promotional content. The geniuses behind Facebook realized that businesses would pay to be … Continue reading

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The More Things Change the More They Stay the Same

LISTEN TO BLOGCAST It’s become a January tradition for me to do a marketing audit. It takes about fifteen minutes and provides a wealth of information about which marketing activities are attracting clients and which ones aren’t. This allows me … Continue reading

Posted in Groupon, Marketing, Web Design | Leave a comment

The Best Word-of-Mouth Marketing EVER!

LISTEN TO BLOGCAST I’ve had a lot of new clients the past few months! Many have found me on Google (way to go, SEO!), but I’ve also had a plethora of direct referrals (which is awesome since I think all … Continue reading

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How To Fill Those Pesky Same-Day Openings

LISTEN TO BLOGCAST I don’t know about you, but the closer it gets to an open spot in my schedule the less likely it is that someone will book it. You’d think with so much massage-on-demand popping up there would … Continue reading

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Do You Really Need MORE Clients?

LISTEN TO BLOGCAST It’s common business knowledge that it takes less time, money and energy to keep customers than it does to acquire new ones. Having a thriving practice is the perfect combination of attracting new clients while retaining those … Continue reading

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Which Modalities Get the Most Clients?

LISTEN TO BLOGCAST In the beginning of every massage practice (and along the way), there’s a decision to be made. What services and modalities will be on the menu? This decision says so much about us and yet, we often … Continue reading

Posted in Business Practices, Marketing, Money | Tagged , , , | 2 Comments

How Using Groupon Keeps On Giving

LISTEN TO BLOGCAST Last month, I kept a client diary at Booked and Busy on Facebook to illustrate how using Groupon continues to make me money even though I haven’t had an active deal in six months. The results were extraordinary! … Continue reading

Posted in Groupon, Marketing, Mindset, Money, Start Up | Tagged , , , | 2 Comments