Category Archives: Marketing

Bucking the Email Marketing Trend

LISTEN TO BLOGCAST Although I rock at following up with new clients, I choose not to pursue those who fall off the schedule. I know, we’re supposed to stay in touch with email marketing or a monthly newsletter. This keeps … Continue reading

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Best Facebook Features for Your Practice

LISTEN TO BLOGCAST By the time you read this, it may be obsolete. That’s because I’m writing about Facebook. Just when you think you have it figured out, they change something. Regardless, the expectation to have a Facebook presence for … Continue reading

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What’s Your Biggest Practice-Building Mistake?

LISTEN TO PODCAST We all make mistakes. Often, they lead to valuable lessons. Since I can only share so many experiences to make your massage business journey easier, I’ve enlisted the help of these wise and generous massage therapists, educators, … Continue reading

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Why Cost Per Client Doesn’t Matter

LISTEN TO BLOGCAST If you’ve ever questioned my business philosophy, this may be another one of those times. One of my clients who is also a massage therapist asked me if I knew my cost per client. My answer was … Continue reading

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Making Friends with Facebook Fan Pages

LISTEN TO BLOGCAST When I was preparing to open my practice in 2013, I wasn’t on social media (not even Facebook). Everything I’ve read about marketing since then says something about having a social media strategy. What does that mean, … Continue reading

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Where Are Your Clients Coming From?

LISTEN TO BLOGCAST I’m more of a New Year’s reflection than resolution kind of person. When it comes to my business, I like to review the past year and look for what worked, what didn’t and what I can do differently before setting … Continue reading

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Do You Need a Loyalty Program?

Having consistent clients keeps you busy and protects your income from fluctuating. Using incentives to get clients to book more often is an excellent way to build a practice (in my experience). Whether or not you need to incorporate a … Continue reading

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