Category Archives: Marketing

Second Year Success Stories

LISTEN TO BLOGCAST In this past year of writing the blog, my practice has risen to new levels. The cash flow and tax payment inconsistencies that have plagued me from the beginning are over! Most of my triumphs came from going against … Continue reading

Posted in Boundaries, Business Practices, Client Experience, Marketing, Money, Pricing, Taxes | Tagged , , , , , , | 2 Comments

How to Get and Keep More Clients

LISTEN TO BLOGCAST Getting and keeping clients isn’t rocket science. It’s really more of a social science because it’s like hosting a party (or several short parties per day). So what makes a party so exceptional that people will remember … Continue reading

Posted in Business Practices, Client Experience, Marketing | Tagged , , , | 2 Comments

3 Things to Say That Get More Rebookings

LISTEN TO BLOGCAST One of the most challenging parts about having my own practice has been learning how to talk to clients. Specifically, I’ve struggled with what to say to encourage rebooking and continuing visits. I never wanted to be pushy … Continue reading

Posted in Business Practices, Communication, Marketing | Tagged , , , | 2 Comments

Bucking the Email Marketing Trend

LISTEN TO BLOGCAST Although I rock at following up with new clients, I choose not to pursue those who fall off the schedule. I know, we’re supposed to stay in touch with email marketing or a monthly newsletter. This keeps … Continue reading

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Best Facebook Features for Your Practice

LISTEN TO BLOGCAST By the time you read this, it may be obsolete. That’s because I’m writing about Facebook. Just when you think you have it figured out, they change something. Regardless, the expectation to have a Facebook presence for … Continue reading

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What’s Your Biggest Practice-Building Mistake?

LISTEN TO PODCAST We all make mistakes. Often, they lead to valuable lessons. Since I can only share so many experiences to make your massage business journey easier, I’ve enlisted the help of these wise and generous massage therapists, educators, … Continue reading

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Why Cost Per Client Doesn’t Matter

LISTEN TO BLOGCAST If you’ve ever questioned my business philosophy, this may be another one of those times. One of my clients who is also a massage therapist asked me if I knew my cost per client. My answer was … Continue reading

Posted in Business Practices, Groupon, Marketing, Money, Pricing | Tagged , , , , | 2 Comments