Category Archives: Pricing

Timeless Tax Prep Tools and Tips

LISTEN TO BLOGCAST When I began my blog in 2015, one of my clients who is a massage therapist told me she wanted to know more about taxes. I bet she’s not alone. That’s why I have continued to document … Continue reading

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To Discount or Not To Discount

LISTEN TO BLOGCAST The topic of discounting massage services has come up recently in a couple of Facebook groups I’m a member of (Massage Success Group being one of them). It seems there are two main camps: those who never … Continue reading

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Why Cost Per Client Doesn’t Matter

LISTEN TO BLOGCAST If you’ve ever questioned my business philosophy, this may be another one of those times. One of my clients who is also a massage therapist asked me if I knew my cost per client. My answer was … Continue reading

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Do You Need a Loyalty Program?

Having consistent clients keeps you busy and protects your income from fluctuating. Using incentives to get clients to book more often is an excellent way to build a practice (in my experience). Whether or not you need to incorporate a … Continue reading

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Getting Clients to Come Back Sooner

Here’s a massage business no-brainer: If clients come in more often they get better results and you make more money. Sounds simple, right? For some clients it is but others need some incentive to step up their visitation schedule. The … Continue reading

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Charging What I’m Worth

How much is a massage worth? Someone whose life has been dramatically changed from receiving massage will probably respond differently than someone who gets a massage once a year as a birthday gift. Some people would consider the skill and … Continue reading

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Massage Package Perks and Pitfalls

I don’t know what it is about massage packages that clients love, but they do! I’m guessing it’s the combination of saving money and giving themselves permission to visit more often (“I already paid for it, so I’d better use … Continue reading

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