Tag Archives: Marketing

Bucking the Email Marketing Trend

LISTEN TO BLOGCAST Although I rock at following up with new clients, I choose not to pursue those who fall off the schedule. I know, we’re supposed to stay in touch with email marketing or a monthly newsletter. This keeps … Continue reading

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Best Facebook Features for Your Practice

LISTEN TO BLOGCAST By the time you read this, it may be obsolete. That’s because I’m writing about Facebook. Just when you think you have it figured out, they change something. Regardless, the expectation to have a Facebook presence for … Continue reading

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Why Clients Don’t Come Back (and How to Change That)

LISTEN TO BLOGCAST There are lots of reasons new clients don’t come back. Sometimes, our personalities simply don’t mesh. There’s not much we can do about that. However, there are many things we can do that increase the chances that … Continue reading

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Slashing the Website Building Learning Curve

LISTEN TO BLOGCAST I’m surprised by how many massage therapists I know (online or in person) who don’t have a website. In today’s world, consumers are using online searches to find service providers more than any other method. If you … Continue reading

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What’s Your Biggest Practice-Building Mistake?

LISTEN TO PODCAST We all make mistakes. Often, they lead to valuable lessons. Since I can only share so many experiences to make your massage business journey easier, I’ve enlisted the help of these wise and generous massage therapists, educators, … Continue reading

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Why Cost Per Client Doesn’t Matter

LISTEN TO BLOGCAST If you’ve ever questioned my business philosophy, this may be another one of those times. One of my clients who is also a massage therapist asked me if I knew my cost per client. My answer was … Continue reading

Posted in Business Practices, Groupon, Marketing, Money, Pricing | Tagged , , , , | 2 Comments

Making Friends with Facebook Fan Pages

LISTEN TO BLOGCAST When I was preparing to open my practice in 2013, I wasn’t on social media (not even Facebook). Everything I’ve read about marketing since then says something about having a social media strategy. What does that mean, … Continue reading

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