Tag Archives: massage

Bucking the Email Marketing Trend

LISTEN TO BLOGCAST Although I rock at following up with new clients, I choose not to pursue those who fall off the schedule. I know, we’re supposed to stay in touch with email marketing or a monthly newsletter. This keeps … Continue reading

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Best Facebook Features for Your Practice

LISTEN TO BLOGCAST By the time you read this, it may be obsolete. That’s because I’m writing about Facebook. Just when you think you have it figured out, they change something. Regardless, the expectation to have a Facebook presence for … Continue reading

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Why Clients Don’t Come Back (and How to Change That)

LISTEN TO BLOGCAST There are lots of reasons new clients don’t come back. Sometimes, our personalities simply don’t mesh. There’s not much we can do about that. However, there are many things we can do that increase the chances that … Continue reading

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Slashing the Website Building Learning Curve

LISTEN TO BLOGCAST I’m surprised by how many massage therapists I know (online or in person) who don’t have a website. In today’s world, consumers are using online searches to find service providers more than any other method. If you … Continue reading

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How Sick Is Too Sick To Work?

LISTEN TO BLOGCAST A couple of months ago, I read a post from one of my favorite bloggers sharing her philosophy about not working when she’s sick. The main point of the post was the importance of having some cash … Continue reading

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Timeless Tax Prep Tools and Tips

LISTEN TO BLOGCAST When I began my blog in 2015, one of my clients who is a massage therapist told me she wanted to know more about taxes. I bet she’s not alone. That’s why I have continued to document … Continue reading

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What’s Your Biggest Practice-Building Mistake?

LISTEN TO PODCAST We all make mistakes. Often, they lead to valuable lessons. Since I can only share so many experiences to make your massage business journey easier, I’ve enlisted the help of these wise and generous massage therapists, educators, … Continue reading

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